Aspek Pertimbangan dalam Usaha Waralaba

Oleh: ARDA DINATA
Email: arda.dinata@gmail.com

SAAT ini kebutuhan membangun kekuatan jaringan usaha perekonomian yang dikelola oleh umat Islam cukup mendesak. Salah satu bentuk usaha yang dapat dikembangkan adalah usaha waralaba. Usaha waralaba ini merupakan bentuk khusus dari lisensi di mana pemberi hak bukan hanya menjual haknya tetapi juga turut serta membentuk si penerima hak dalam melakukan bisnisnya.

Usaha waralaba ini tentu akan membentuk sebuah usaha yang bermanfaat bagi banyak orang. Pada dasarnya konsep bisnis waralaba ini dirancang guna memberikan kemudahan kepada masyarakat dalam menjalin kemitraan bisnis yang saling melindungi dan menguntungkan.

Dengan demikian, terlepas dari misi sosial, aspek bisnis waralaba menjadi pertimbangan kondisi masyarakat saat ini. Pasalnya, dari data yang dilansir oleh pemerintah, jumlah pengusaha kecil dan menengah itu mencapai 95 % dari keseluruhan pengusaha yang ada di Indonesia. Artinya bisnis waralaba ini masih sangat prospektus dengan dasar adanya potensi yang dapat diambil dari para pengusaha kecil dan menengah di negeri ini masih sangat besar, dan belum dioptimalisasi pemanfaatannya.

Konsep usaha waralaba ini didalamnya terkandung ajaran berupa terjalinnya silaturrahmi. Kita tahu, aktivitas silaturrahmi dalam ajaran Islam disebutkan sebagai aktivitas yang akan mendatangkan rahmat Allah yang tidak terkira. Keterangan berikut ini setidaknya dapat meyakinkan kita tentang hal itu.

“Maukah kalian aku tunjukkan amal yang lebih besar pahalanya daripada sholat dan sahum?” tanya Rasulullah Saw kepada sahabat-sahabatnya.

Rasulullah kemudian menjelaskan, “Engkau damaikan yang bertengkar, menyambung persaudaraan yang terputus, mempertemukan kembali saudara-saudara yang terpisah, membejambatani berbagai kelompok dalam Islam, dan mengukuhkan ukhuwwah di antara mereka adalah amal shaleh yang besar pahalanya. Barangsiapa yang ingin dipanjangkan usianya dan dibanyakkan rizkinya hendaklah ia menyambung persaudaraan.”(HR. Bukhari dan Muslim).

Dalam konteks ini, bila kita menyikapi dan merenugi hadis tersebut, maka Islam telah lebih dahulu memberikan kunci bagi mereka yang ingin dipanjangkan usianya dan dibanyakkan rizkinya, yaitu dengan cara menyambung persaudaraan. Salah satu bentuk persaudaraan dalam dunia bisnis adalah dengan membangun jaringan bisnis secara Islami.

Di sini, dalam membangun suatu bisnis maka yang penting bagi kita adalah tidak keluar dari prinsip ekonomi Islam. Dalam ajaran ekonomi Islam disebutkan bahwa kekayaan merupakan amanah dari Allah dan tidak dapat dimiliki secara mutlak; manusia diberikan kebebasan untuk bermuamalah selama tidak melanggar ketentuan syariah; manusia merupakan khalifah dan pemakmur di muka bumi; penghapusan praktek riba; dan penolakan terhadap monopoli.

Selain itu, dalam melakukan bisnis, bagi umat Islam harus mengindahkan etika Islam yang berupa jujur, amanah, adil, profesional (ihsan), saling bekerjasama (ta’awun), sabar, dan tabah.

Oleh sebab itu, dalam membangun bisnis waralaba pun kita harus selalu berprinsip pada ekonomi Islam dan menjaganya dengan menerapkan etika bisnis secara islami. Dari sini, maka akan terlahir usaha untuk mempertimbangkan secara bijaksana dan cermat dalam menumbuhkan dan membangun jaringan bisnis waralaba.

Aspek Pertimbangan Bisnis

Dalam melakukan bisnis waralaba ini, menurut Rambat Lupiyoadi dan Jero wacik (1998), ada beberapa aspek yang harus dipertimbangkan dengan cermat. Pertama, organisasi dari perusahaan yang diberi hak. Di mana perusahaan pemberi hak biasanya masuk ke suatu negara dan mencari partner atau perusahaan yang ingin mendapatkan hak mereka. Lalu mereka akan berunding untuk menentukan bentuk organisasi apa yang layak dan cocok untuk pengembangan usaha yang akan dilakukan.

Kedua, modifikasi sistem operasi. Karena biasanya produk-produk yang dijual itu harus mengalami modifikasi karena kebutuhan dan culture (budaya) dari suatu negara berbeda dengan negara lainnya. Karena itu, antara pemberi dan penerima hak harus berkompromi dan berunding untuk menentukan modifikasi baik pada sistem operasi maupun produk yang akan dijual.

Ketiga, masalah perjanjian atau kontrak yang ada. Di mana pada saat penyusunan kontrak harus detail dan bentuknya kurang lebih sama dengan metode lisensi.

Lebih dari itu, yang jelas secara garis besar ada tiga masalah pokok dalam pemilihan bentuk usaha sebagaimana terlihat dari usulan yang telah diberikan, yaitu:

1. Motivasi usaha. Faktor-faktor yang harus dipertimbangkan dengan cermat menyangkut pengertian bentuk usaha yang akan dijalankan, kelompok usaha yang akan didirikan, maksud pendiriannya, perundingan pendirian dan kesepakatan pendirian usaha.

2. Efesiensi usaha. Faktor-faktor yang harus dipertimbangkan menyangkut pertanggung jawaban yang harus diberikan, fungsi manajemen dan kontrol yang harus diadakan, aspek formalitas, fleksibilitas dan permodalan yang harus dilaksanakan dengan baik dan benar.

3. Bentuk usaha yang dipilih. Di sini, tentu banyak ditentukan oleh jenis badan usaha tersebut, bentuk permodalan, tanggung jawab usaha, keanggotaan, pembagian laba, publikasi atas perkiraan tahunan, dll.

Akhirnya dengan mengetahui selek beluk bisnis usaha waralaba ini, diharapkan kita dapat berhati-hati dan bertindak secara maksimal dalam menerjuni bisnis ini. Wallahu’alam.***

Arda Dinata adalah pendiri Majelis Inspirasi Alquran dan Realitas Alam (MIQRA) Indonesia, http://www.miqra.blogspot.com.

Internet dan Blog Sukses

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business inquiries

Personal space business inquiries

Nowadays personal space business can be the dream of any individual willing to earn much money in no time and of course without working hard, but to have it, first you need web hosting. In order to succeed users must know very well what such service providers can offer them. They can contact more personal web space providers via email on the IM or even on the phone. When they start a discussion they must not forget that they get what they pay for.

Imagine somebody in a mall. Before purchasing a product people watch it very carefully and only when it is satisfying for them, they get it. For users’ personal space business success they should ask questions until everything is clear for them. Even though there are aspects that are apparently obvious, they can still feel free to ask about them. Furthermore, they can get the first impression from the first contact with the Help Desk of personal web space services.

Here are some questions that users should address any personal web space provider. They should first inquire where the servers are exactly located. Maybe they are interested only in the servers in their country or their continent. Besides, they should be aware of the existent technical capacities in the hosting location. It is obvious that a personal web space provider that has only one internet connection is less valuable than a provider that owns 7 different sources.

To continue with, in a personal space business users need to have the word “unlimited” very clear. Basically, such a term does not exist. One of Murphy’s laws says that any rope that has an end must have at least one other end. In this case if explanations related to “unlimited” are clear, everything is all right. In addition user can ask for a trial account. Again, one can imagine in a mall having the opportunity to test the perfume someone wants to purchase.

Moreover, customers should know the history of recent technical problems of the service provider and the way they solved them. It is highly recommended a service provider, whose performance is not quite brilliant, but who is open, than one who makes a lot of promises, but while facing the first serious problem they just vanish. Next it is important to know what happens if a customer, by mistake sends spam to the hosting site.

The service provider should make the difference between intended and accidental spam, like the one generated by Trojan or other viruses. Anyway, users should be first warned, so they should not block their account without explanations.

A personal space business will also need technical assistance services. For example: if the customer does not know how to create an email account in cPanel, will he / she be helped? Payment of course is essential. The customer needs to know how to pay for the services provided: monthly, each trimester or annually and what happens if payment is not done when required. Finally, access and security aspects must be also discussed.
By: Clint Jhonson

Search Engine

Search Engine Optimization is Great

Search engine optimization is well accepted these days as a major tool to improve your website's visibility on the internet and assist it in achieving higher position on leading search engines. A business may be doing very well with great promise of turning into a much bigger shape but what would be the method of informing a lot many people about it. There is a question. The answer is search engine optimization. The web opens the gateway of unending possibilities to an online business. This enables any person or customer from anywhere in the globe to visit or make purchase from your site with a click of a mouse or a push of a button. Distance becomes immaterial in the process. The regular traffic of leading search engines grows day by day and the search engine optimization process gains more effectiveness. The interesting thing about the internet being the most economic platform where one is able to put majority type of advertisements.

Search engine optimization or in other words search engine positioning is a mechanism that an online business house can never afford to neglect if the company intends to show its presence in the website. Navigation becomes possible as well as easier with the active support of leading search engines namely Google, Yahoo, MSN, etc. The huge volume of traffic that is generated by the leading search engines is a proof by itself that search engine optimization can be regarded as an important component for rewarding benefit to online business in the shape of a large number of website visitors.

It is possible to reach to those many people, who are filtering through leading search engines. This is an advantage which can always be taken by online business site. The main aim is to maintain a position nearer to the upper bracket of the list of search results as far as practicable, at the time of searching by business related words. It has been found that better than half of the entire purchases on line are made with the help of search engines. It is due to the fact that people do not like to move beyond a few pages from the beginning in the list of results of their search. It is thus concluded that search engine optimization plays an important role in obtaining the desired traffic.

Occasionally, due to algorithm changes in a search engine affects the website in terms of degradation of its status in the list of search engine ranking. Recovery from such acute position in the search engine ranking is possible by initiating a jerk in the website. Thus it is mandatory to examine your webpage regularly and maintain them with needful actions. A website structured with excellent acumen and equipped with original and interesting content can withstand the storm created by search engine algorithms inconsistency.

A website is the most valuable component of your entire business proposition and demands continuous care for a smooth and result oriented functioning of the complete mechanism. In order to expect so, a serious study of the website relating visitor’s statistics has to be made. In addition, examination of competitors’ activities in their respective websites should also be made. All these findings will help you to draw your development plan to enable you to touch greater heights in search engine ranking and desired economic growth.

Author is the owner of SEO Company. This company has helped hundreds of sites to gain ranking and visitors with its seo services.
By: Kausik Dutta

Traffic to your Site

Driving Traffic to your Site

Driving traffic to your website doesn’t mean forking out big bucks on advertising. We show you how to publicize your site without spending a dime.

The Internet. A vast electronic window of opportunity, offering you the chance to expose yourself to millions of people around the world for the cost of a modem and a giant phone bill. The trouble is there are so many sites vying for attention that most just sit quietly on servers, unloved and unnoticed. You may have the greatest site in the world but if the world doesn’t know about it, you might as well have left it on your hard drive. Fortunately, there are lots of ways to promote your site for zero outlay, from humble reciprocal links to vast organized banner schemes. Better get started then.

First Things First

Let’s assume that you’ve already submitted the details of your website to the big search engines. If you haven’t, don’t read any further until you’ve at least submitted your details to Google. It’s the single most important free thing you can do which will significantly boost your traffic – particularly if your site covers a minority interest.

Submit your site to another 10 major search engines. Do a search on Google to find out who they are. Lecture over. Time to face some unpleasant facts.

The top 10 websites receive around 90% of Internet traffic, which means the remaining billions either have to shout very loudly or get together and help each other. And in website promotion, ‘love thy neighbor’ should be your maxim.

Start by finding sites that cover a similar subject to yours and email the owner suggesting it would be mutually beneficial if you swapped links. Make it easy by including the HTML to link to your site, and point out the location of the link’s page on your site where you have already linked back to them.

A good way to keep track of how many sites have linked to you is to use Yahoo’s link search service. Type in ‘link: usacomputers.rr.nu’ for example to see how many sites are linking to usacomputers.rr.nu. An added benefit of regularly perusing other sites is that you can check out what they’re doing to promote themselves and learn from it. Chances are you’ll come across the Web ring or the banner exchange on your travels. Both are essentially an extension of humble link swapping, only on a larger and more organized scale.

Exchange and Market

Banner exchange programs involve signing up with an organization to display ad banners on your site and in return the organization places ads for your website on other member sites. Typically you will receive one advertising ‘exposure’ (or one view of your banner) for every two you display. The organization makes its money by selling the remaining 50% of ad views to paying advertisers. Most schemes provide click-through data, which tells you the number of people who clicked on your ad. Be warned, though – click- through rates are pitiful.

A good banner can expect to generate a rate of around 5%, a poor one, less than 1%. That said, if your ad is displayed enough times, joining an exchange scheme can pay dividends. There are dozens of banner swap programs.

Web Rings

Web rings work by sites covering the same subject setting up an organized online group to promote each other’s wares. Each site links to the next one, or you can jump randomly to any other member site until you finished where you started. Ring members usually display a graphic on their front page saying something like ‘Member of the Computer Hardware Web Ring’. These graphics encourage people to look at other members of the ring.

Web rings are a splendid idea. Not only are they free to join, but they are usually devoted solely to increasing awareness of sites like yours. Surfers who have stumbled across one Computer Hardware website are likely to want to look at another one, so chances are your traffic will increase more than through a banner exchange scheme, where advertising can be less specific. If a ring doesn’t exist for your subject, don’t despair. You can start your own one.

You can also join a traffic exchange. There are basically two types. Manual and Auto.

You join for free and for every site you surf you earn surfing credits. For example, if you surf 100 sites, you may earn 50 credits and your site is displayed 50 times to other members surfing in the same exchange. In a manual exchange you have to physically click a link every time the site changes, but in an auto exchange the sites are rotated automatically. The difference being that in auto exchanges fewer people actually watch their screens and in a manual exchange you are forced to pay attention to the sites.

Article Marketing

You could also resolve to writing articles based on the subject of your website and post them to various free article directories. You include a small author profile about yourself at the end of the article. People reading your articles may be curious to click on your link and visit your site. Another important aspect of writing articles is that if people decide to use your article in their newsletter, website, or elsewhere, they are required to include a link to your site. This may help you increase the number of incoming links to your site, giving you greater exposure and a better search engine ranking.
By: fin2000